Blogs > SEOSEO Experts Advise on Rank TrackingPosted on Oct 17, 2022 by kevinlee

Rank tracking is a method used by SEO experts to measure the progress of their website's search engine optimization. By tracking their website's position on SERPs, they can assess the effectiveness of their SEO campaigns and make necessary changes. This blog post will address fundamental questions regarding rank tracking.

What is rank tracking?

That's where rank tracking comes in. Rank tracking is monitoring your website's position on search engine results pages. This is important because your ranking can have a significant impact on your traffic levels.


There are several different rank tracking tools available, but they all work in the same way. You enter your website's URL and some relevant keywords, and the device will tell you where you rank for those keywords.

Why do you need it? 

Rank tracking is essential because it allows you to measure your progress over time. If you are still waiting to see movement in your rankings, then you know that something needs to be changed in your SEO strategy. Rank tracking can be time-consuming, but it is definitely worth the effort if you want to be successful with SEO.

How does rank tracking work?

Several factors can affect a website's rank, including the quality and quantity of its content, its backlink profile, its load time, and its mobile-friendliness. Rank tracking tools monitor these and other factors to give website owners an accurate picture of how their site is performing. 

Regular rank tracking can help website owners determine whether their SEO efforts are paying off and identify areas where they may need improvements.


What are the benefits of rank tracking?

  • There are many benefits to rank tracking, including the ability to see how well your website is performing in search engines, the ability to track your progress over time, and the ability to compare your performance against your competitors.
  • Rank tracking can also help you identify which keywords are most valuable to your business and which ones you should be targeting in your SEO efforts. 
  • Additionally, rank tracking can help you determine if your website is being penalized by any search engines.


Top rank tracking tools available today

If you are looking for a rank tracking tool, there are many different options available. Here are some of the top rank tracking tools available today:


  1. Google Analytics: Google Analytics is a free tool that can be used to track your website's traffic and performance.
  2. Alexa Rank Tracker: Alexa Rank Tracker is a paid tool that tracks your website's traffic and performance concerning other websites.
  3. MozRank Tracker: MozRank Tracker is a free tool that tracks your website's link popularity and searches engine rankings.
  4. Google Search Console: This free tool from Google gives you insights into how your website is performing in search results. You can see which keywords are driving traffic to your site and get alerted if there are any problems with your site's ranking.
  5. SEMrush: This tool also offers both free and paid plans, with the paid plans offering more comprehensive data and features. SEMrush provides data on your website's position in SERPs, as well as keyword research and competitor analysis tools.